ALL ABOUT
GETTING YOUR
MESSAGE RIGHT

#1 WHAT IS MESSAGE BUILDING?

It is about identifying, articulating, and presenting a company’s uniqueness and verifiable value. With message building, a company can accurately market what it does, how it does it, how it is different, and why that matters.

Video Simon Sinek

#2 WHAT IS MESSAGE BUILDING?

It builds the right type of experience for all stakeholders, talking less and saying more. All structured through a coherent, logical message and execution process.

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#3 WHAT IS MESSAGE BUILDING?

Memorable and actionable storylines pull all parties involved in the same direction, building team focus and brand momentum. Good message building makes your potential shine, creating more sales opportunities and winning more deals.

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THE MESSAGE BUILDS THE COMPANY

In 2008, The Message Builder was founded by Nathan Kotek after a simple observation—it’s hard for companies to be heard in today’s noisy world of buzzword content and social media. Never before has it been so important to get your message right. Companies have not adapted to this reality. This mismatch led Nathan Kotek to create The Message Builder Method™ to overcome this challenge. Because companies lack internal message-building skills, The Message Builder Method™ provides a beginning-to-end solution, crafting your company value proposition and showing off your unique market position.

QUOTE

“The Message Builder Method has formed a solid foundation for all of our branding, marketing and sales activities. Now we are much more confident to articulate our unique value and deploy targeted content throughout all communication channels.”

YOU MIGHT DO EVERYTHING RIGHT AS A COMPANY

What holds you back from growth is poor message building. If you can’t consistently and clearly express your value and how you are different, it is difficult to win over your target audience, communicate why your proposition or product is important, and prompt people to act. Poor message building gives rise to underperforming marketing and sales, such as:

Inability to articulate value
Complex marketing and sales cycles
Lack of brand momentum

THE MESSAGE BUILDER METHOD™
ADDED VALUE:

Structuring: It structures a company’s message-building efforts
Positioning: It effectively positions companies
Accelerating: It accelerates a company’s brand presence

RESEARCH SHOWS MESSAGE BUILDING IS A PREREQUISITE FOR GROWTH

SiriusDecisions recently asked hundreds of sales managers at B2B companies, “What’s the #1 reason your salespeople don’t hit quota?” It wasn’t because the sales process was broken, nor was it due to a lack of content marketing, lead generation, or sales training. Sales managers agreed: The #1 reason salespeople don’t hit their quotas is their inability to articulate value messages.

Forrester Research did a survey on message development at B2B companies. What it discovered—your messages are not getting through. Executive buyers are not viewing the content that you have put enormous time and resource energy into creating. More or different content will not fix the problem. Instead, you must tighten your focus and align your message to your buyers.