THE MESSAGE BUILDS THE COMPANY
In 2008, The Message Builder was founded by Nathan Kotek after a simple observation—it’s hard for companies to bring their strategy to life into a coherent and creative story. With this message performance gap, it’s hard for companies to be heard in today’s noisy world of mistrusted brands, confusing product innovation categories, buzzword content and social media. Never before has it been so important to get your message right. Companies have not adapted to this reality. This mismatch led Nathan Kotek to create Message Building™: a transformational brand, marketing and sales storytelling method to overcome this challenge. Because in a world where everyone looks and sounds the same, you need breakthrough messaging – to build your story and to let you grow.